Are You in Alignment With Your Mission and Vision Statements?

Are You in Alignment With Your Mission and Vision Statements 275x218What’s more important, having great mission and vision statements for your business, or living a life that’s deep and fulfilling?  

The answer of course is both.  

In your business, when you and your team are in alignment with your mission and vision statements, you’re inspired and creating success while maintaining clarity of your vision.  When you’re living your personal life in alignment with your ideal vision and you core beliefs, you’re fulfilled.  And this fulfillment gives you the fuel you need to bring those values back into to your business.

It’s a lovely circular flow that keeps feeding itself.

The article below offers some great thoughts on bringing your personal life into your business practices from Elizabeth Kraus, author of Little White Marketing Lies and 365 Days of Marketing.

4 Divine Secrets for Happier Customers and Employees

Driving my girls to school this morning I heard a snippet on the news about a Gallup-Healthways survey of more than 300,000 people which revealed that regular church goers are happier each and every day compared to irregular church attendees or non-church goers.  As if that weren’t interesting enough, the report also said that for regular church goers, this “high point” of happiness occurs on Sundays (while those who only occasionally or never attend religious services peak on Saturdays).

Absent an analysis of survey details, as someone who has been a regular attendee of churches for the better part of the last 33 years, I thought that I’d offer up a few reasons why people who regularly attend a church, mosque or synagogue might be happier than those who don’t.  To that end, here are four divine secrets for businesses who want their own ‘congregations’ filled with happy customers and employees.

Divine Secret of Happier Customers and Employees #1:

A belief that they are part of something bigger than themselves.

Churches, mosques and synagogues from fundamental to new age, traditional to modern, and all stages in between still provide this one commonality for their members: The opportunity to be part of something bigger than themselves as individuals.  Their members are fully “bought in” to the vision (what can be accomplished) and so are willing to do what is needed to help fulfill the mission (the means by which they will bring the vision to pass).

Most churches have the ability to carry out their mission and vision not due to paid clergy but in large part due to volunteer efforts.  Contrast that with the dilemma some business owners have getting even their paid employees to show up and do a full day’s work, or give 100%.  Why? Church members believe in the mission of the organization.

If you want your employees and customers to be happier, you need them to buy in to a vision of what can be that is meaningful to them, that is worthwhile (beyond monetary compensation), that provides emotional and intellectual payoffs and one in which they see themselves as valued contributors.  To do that, you must first actually have a clear vision statement (the good that your business can ultimately provide to the world) and a clear mission statement (the means by which you will achieve your vision).

Secondly, you have to ensure that your mission and vision statements are more than just inspiring words.  If no one buys in to your mission and vision statement, they are unlikely to come to pass.  And if the only time that your employees hear your mission and vision statements is the day they’re hired or at annual meetings, they are not likely to be part of your employee culture; they aren’t likely to influence your operations, day in and day out.  And if your mission and vision aren’t central to your day-to-day operations, you’ll never achieve them!

Divine Secret of Happier Customers and Employees #2:

A belief that other members truly care about them and act on their behalf.

Man oh man, if you want to hear some great gossip, attend a church prayer meeting.  You’ll find out who is sick and what they have, who is struggling financially and who is living in sin.  Why? Because of the trust that members have in one another.  They trust one another with incredibly personal information because they believe that other members have their best interests at heart, that they would not act on the information inappropriately or share it indiscriminately and that they will pray on their behalf and do whatever they can to meet the needs of one another.

That’s not usually what happens at the office, though, is it?

When we hear tidbits of gossip at work, we are more likely to share it with people whose business it isn’t and either to be happy that it isn’t us or even gleeful that someone is getting “what’s coming to them” karma wise.

But when it comes to your employees and customers, your business should be as safe as a church.  Not only should your customers have absolute faith that any information you have about them remains confidential (and that goes for contact information, email addresses and financial information as well as any information actually obtained as a result of providing services for customers), but your employees should, too.

Gossip should be called out and eliminated, whether the secrets being told are those of customers or employees.  And your employees should view your business as a safe place to share their problems and troubles – the employee culture should be one of mutual encouragement and be characterized by people who are willing to help one another out, whether on the job, or off.

Divine Secret of Happier Customers and Employees #3:

A belief that they should focus less on their own problems and well-being and more on that of their fellow man.

It’s easy to focus on ourselves, it’s human nature.  And the more we focus on ourselves, the more we tend to worry about our own problems, indulge in self-pity or experience jealousy at the success of others.  It’s more difficult to put the well-being and happiness of others ahead of our own, but that is one of the guiding principles of conduct in churches, synagogues and mosques, where members not only preach but regularly practice putting the needs of their fellow man in the forefront.

If you want happier customers and employees, this must be central to the culture of your business, too.

  • When was the last time you caught an employee doing something that was someone else’s job, just because it needed doing?
  • When was the last time you had managers who worked to forward the initiatives of other departments, rather than fight for their own initiatives or “turf?”
  • When was the last time you caught an employee going out of their own way for a customer? 
  • When was the last time that you did it, yourself?

Divine Secret of Happier Customers and Employees #4:

A belief that they have an oasis for encouragement, learning, personal growth and self-renewal.

When church goers walk through the doors of worship, they not only find a community of people they believe truly care about them and who would go out of their way to help them, but when they walk through those doors, they are entering a place where they can leave the cares of the world behind and find sanctuary; an oasis where they can renew their inner spirit and mind and prepare to face the week ahead.  They expect to be uplifted.  They expect to learn and grow.  They expect to leave feeling filled up, rather than drained out.  

What happens when your employees or customers walk through your doors? Is anything about your customer experience meant to renew or refresh their spirit in some way – by showing that you truly value them, by demonstrating that you view them as people (rather than tools or wallets), by stimulating their senses or providing them with information and education to engage, enlighten and intrigue them? When was the last time that you put any effort into ensuring that employees break and lunch rooms were hospitable for rest and refreshment? Would your employees or your customers say that their renewal, refreshment and interest was important to you or your business?

And that brings me to one final observation.  Regular church goers aren’t just happier in general than non church going counterparts; they’re happier every day of the week, and especially on Sundays.  Are your customers and employees happier on the days when they interact with your business than on any other days? If you take inspiration from the divine secrets of customer and employee happiness, they could be!

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Are You in Alignment With Your Mission and Vision Statements?

If you’re not sure, or if you feel inconsistencies between your personal and business lives, you’re likely not feeling energized or an overall sense of happiness in your life.

Here are a few simple questions you can ask yourself to begin this inquiry:

  • Am I living the life I truly want to be living?
  • Can you honestly shout out to the world, “I love my life!”?
  • Does my business truly reflect my values?
  • Am I equally fulfilled by my personal life and my business?

If you answer “no” these questions, then it’s time to evaluate what’s missing, and take committed steps to bringing your business and personal lives into alignment.  

To get your personal and business lives working in harmony with each other, start with these powerful steps:

  • Reacquaint yourself with your business’ mission and vision statements.
    • Make whatever adjustments you need so that your business practices are in alignment with them. 
    • Have conversations with your team and your customers to see what’s working and what isn’t –  and then make adjustments.
  • Create mission and vision statements for your ideal personal life if you don’t already have them.  
    • Here is a helpful article on this subject, Do You Have Family Mission and Vision Statements?
    • If you notice things in your personal life aren’t in congruent with your statements, take focused action to realign everything.  
    • Share your statements with those who matter most to you.  Invite them to support you and participate in your mission to create a truly juicy life.
  • Continue to nurture your vision for your ideal business and personal lives.  The stronger your commitment to these, the more powerful the results.

When you’re in alignment with your mission and vision statements, you’ll notice that nothing feels impossible. It will be a joy to leap out of bed every morning, energized and ready to greet the day. Every day will feel easy and exciting.  Everything will feel like it’s working in your favor.  And you’ll feel more fulfillment than you thought was possible!  

You deserve to ‘have it all’ in your life.  Often times, all it takes are some very simple and practical steps to follow. To create an amazing, fulfilled life – one that is completely clear and powerful in every area – click HERE or go to to get your PDF of Ignite Your Life!  How To Get From Where You Are To Where You Want To Be TODAY!

Ignite Your Life! is a simple step-by-step system that will create a profound shift in your life and will bring about the success, abundance and joy that you’ve always dreamed of!  When you apply this system to each area of your life, you’ll create the Juicy Life and Business of Your Dreams!


To your magnificence!

Andrea Woolf

‘The Queen of Having It All
Author of Ignite Your Life! How To Get From Where You Are To Where You Want To Be
Founder of

Co-founder of
Ambassador of Manifest Money,

P.S.  I would love to hear from you!  Use the form below to send in your comment or question.

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